FOX Fails to Create Hype for Daytona 500

Hey, NASCAR Fans!

There’s a lot of talk about media partners and their involvement with NASCAR. With multiple players in the mix, it has become difficult to identify an anchor partner that truly serves the sport’s greater purpose. Still, Fox is widely seen as the flag bearer and is expected to promote the premier stock car racing series.

Unfortunately, the network hasn’t stepped up its game when it comes to broadcast quality or innovation, and its latest attempt to promote NASCAR’s biggest event has fallen flat.